Privacy, Cookie & Data Use Policy

Privacy and Cookies Policy

We understand that your privacy is important to you, and you care about the use of your personal data. We respect and value the privacy of all individuals whose data we process; this privacy statement explains what personal data or information we collect from you at various points in our relationship with you, and from people who visit our website, and how we use it. We would encourage you to read the information below.

Who are we?

Acorn Property Group is a trading name of RST Group Holdings Limited, a registered company in England and Wales (10719614) and our registered office address is: 29 York Street, London W1H 1EZ. Our Head Office is at: 1 Frederick Place, London, N8 8AF. RST Group Holdings Limited is a registered Data Controller (ICO registration number ZB482965).

If you search Acorn Property Group on the Information Commissioner’s Office Register of Fee Payers, you will notice a number of Limited Companies appear, which are all related to our Developments. This Privacy Policy applies to all companies trading as Acorn Property Group and we always register each entity with the ICO as required by data protection law.

What is Personal Data?

“Personal data” is defined by the General Data Protection Regulation (EU Regulation 2016/679) (the “GDPR”) and the Data Protection Act 2018 (collectively, “the Data Protection Legislation”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.

Personal data means, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.

What personal data or information do we collect?

We collect personal data about our customers and prospective customers, and visitors to our website. The personal information we collect may include your name, postal address, email address, phone number, IP address, and information regarding what pages you access on this website and when. We provide greater detail about the data collected for each group of individuals below.

How do we collect data or information from you?

We collect personal information about you when you:

Make an enquiry about one of our developments via our online forms or via the telephone
Make an enquiry in-person at one of our developments
When you download a brochure, request a call back or register your interest for one of our developments
Complete a reservation form or complete on the purchase of a property
Visit our website
Sign up to receive information from Acorn Property Group to help your search for a new home

How is your information used?

We collect your personal data or information to operate the business effectively and provide you with a high-quality service. We may use your information:

To provide you with details of our own products, properties or developments.
To answer enquiries that you make prior to any reservation or contract.
To keep you informed about our Developments or Properties and our insight into industry trends, if you have opted into receive these communications.
To notify you about Developments or Properties listed on our Website that are similar to those you have already viewed or enquired about
To fulfil our obligations as a responsible business
To manage our agreement or contract with you
To manage and administer the structural warranty associated with your Property.
To maintain security of our website
To help us understand our business, maintain quality and inform our decisions to help improve the services we deliver, including our website

We believe that all these purposes are justified on the basis of our legitimate interests in running and promoting the business, our contractual requirements to deliver the agreed services or products to you, and our legal obligations as a responsible business. We rely on your consent to send you marketing information and will give you the option to choose which methods you would like us to communicate you with – email, phone or SMS message.

For more details, please read below:

Customers
Prospective Customers

Customers

As our customer, i.e. once you have reserved a Property, we will hold the following information about you:

Name and contact information.
Demographic information such as marital status, employment status
Identification Documentation, for Anti-Money Laundering (AML) checks.
Financial information
Information and documents relating to the Property you have reserved or purchased, and related services we are providing, including our communications with you.
Billing and payment information
Structural Warranty information

We store your information and manage your Property Purchase using our MSOffice 365 Suite of Products, including communications with you which will be stored in our email system, our Customer Relationship Management (CRM) system, our Conveyancing software and our Identity Checking software.

Once your Property Purchase is complete, we will add you to our Customer Care system, which will enable you to log any property issues and for us to monitor, respond to and resolve those issues. Our Customer Care system uses servers in the USA, which means your data is transferred outside of the UK and EEA. Further details about international transfers are available later in the policy.

We will retain your details for the duration of our relationship with you, and for a minimum period of 12 years after the completion of your Property Purchase to enable us to administer the structural warranty. If for any reason, you do not complete on the Property, we will retain your information for 5 years. We will retain financial records for 6 years, following the end of the current financial year. We will retain any personal information collected for the purposes of undertaking Anti-Money Laundering Checks for a period of 5 years, in line with legal requirements.

Prospective Customers

As a prospective customer, we will hold the following information about you:

Name and contact information.
Information and documents relating to the Property or Development you are interested in, including our communications with you.
Information related to your current position, including financial information, home ownership or investor status.

We store your information using our MSOffice 365 Suite of Products, including communications with you which will be stored in our email system, and our Customer Relationship Management (CRM) system.

The information you provide when requesting sales and marketing information about our developments will be kept for up to 5 years from your last time of contact with us (unless you unsubscribe or request we delete it) as some developments can take a number of years to plan, market and complete. This period applies if our relationship with you does not progress beyond the enquiry stage.

Who has access to your information?

We limit access to your personal data to those employees, associates and third-party processors (see below) who have a legitimate need to know and ensure that they are aware of their duty of confidentiality.

We do not sell or rent your personal data or information to any third party or share your information with third parties for their own marketing purposes.

In some limited circumstances, we may be legally required to share certain personal data, which might include yours, if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.

We may pass your information on to third party service providers, agents or subcontractors for the purposes of completing a task or providing services to you on our behalf (e.g. facilitating anti-money laundering checks). However, we disclose only the personal information necessary to deliver that service and have a contract in place that requires them to keep your information secure and not to use it for other purposes.

Third party service providers who act as data processors on our behalf:

Service Provider	Activity Carried Out	Sector	Location
Local Estate Agent (data processor)	Provision of initial sales activity of properties / developments	Sales	UK
Identity Checking Software (data processor)	Provision of anti-money laundering checks	Information Technology (software)	UK
Customer Relationship Management Software (data processor)	Provision of software to manage current, previous and prospective customers	Information Technology (software)	Europe
Conveyancing Software (data processor)	Provision of software to facilitate the conveyancing process	Information Technology (software)	UK
Solicitors (data controller)	Provision of Conveyancing Services	Legal	UK
Defect Management Software (data processor)	Provision of software to manage property defects and resolution	Information Technology (software)	USA

If any of your personal data are shared with a third party, as described above, we will take steps to ensure that your personal data are handled safely, securely, and in accordance with your rights, our obligations, and the third party’s obligations under the law, as described above.

Transfers outside of the UK and European Economic Area

We will store or transfer some or all of your personal data to countries that are not part of the UK or European Economic Area (the “EEA” consists of all EU member states, plus Norway, Iceland, and Liechtenstein). These are known as “third countries” and may not have data protection laws that are as strong as those in the UK and/or the EEA. This means that we will take additional steps in order to ensure that your personal data are treated just as safely and securely as they would be within the UK and under our Data Protection Legislation as follows:

We share your data with external third parties, as detailed in the table above, that are based outside of the UK & EEA. The following safeguards are applied to such transfers:
- We will only transfer your personal data to third countries whose levels of data protection are deemed ‘adequate’ by the Information Commissioner’s Office.
- We use specific contracts with external third parties that are approved by the Information Commissioner’s Office and European Commission for the transfer of personal data to third countries. These contracts require the same levels of personal data protection that would apply under the Data Protection Legislation. More information is available from the European Commission.
- Where we transfer your data from the UK to a third party based in the US additional steps have been taken to ensure your personal data will be treated as securely and safely as it would be in the UK and under the GDPR. We have signed Data Processing Agreements with our data processors based on model contract clauses provided by the Information Commissioner’s Office and European Commission (also known as ‘standard contract clauses’), which impose suitable data protection standards on a contractual basis.

Please contact us using the contact details provided below for further information about the particular data protection mechanisms used when transferring your personal data to a third country.

What are my rights?

Under Data Protection Legislation, you have the following rights, which we will always work to uphold:

The right to be informed about our collection and use of your personal data. This Privacy Policy should tell you everything you need to know, but you can always contact us to find out more or to ask any questions using the contact details provided at the end of this policy.
The right to access the personal data we hold about you. The section “How Can I Access My Personal Data?” will tell you how to do this.
The right to have your personal data rectified if any of your personal data held by us are inaccurate or incomplete. Please contact us using the contact details provided at the end of this policy.
The right to be forgotten, i.e. the right to ask us to delete or otherwise dispose of any of your personal data that we hold, in certain circumstances. Please contact us using the contact details provided at the end of this policy to find out more.
The right to restrict (i.e. prevent) the processing of your personal data.
The right to object to us using your personal data for a particular purpose or purposes.
The right to withdraw consent. This means that, if we are relying on your consent as the legal basis for using your personal data, you are free to withdraw that consent at any time.
The right to data portability. This means that, if you have provided personal data to us directly, we are using it with your consent or for the performance of a contract, and that data are processed using automated means, you can ask us for a copy of that personal data to re-use with another service or business in many cases.
Rights relating to automated decision-making and profiling. We do not use your personal data in this way.

For more information about our use of your personal data or exercising your rights as outlined above, please contact using the contact details provided at the end of this policy.

It is important that your personal data are kept accurate and up-to-date. If any of the personal data we hold about you change, please keep us informed for as long as we have those data.

Further information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens Advice Bureau.

If you have any cause for complaint about our use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office. We would welcome the opportunity to resolve your concerns ourselves, however, so please contact us first using the contact details provided at the end of this policy.

How you can update your information

The accuracy of your information is important to us. If you change your contact details or if you want to update any of the information we hold on you, please email us at: info@acornpg.org or by post at: 1 Frederick Place, London, N8 8AF.

How you can access your personal information

If you want to know what personal data we have about you, you can ask us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”.

All subject access requests can be made in writing, either via email or via the postal addresses shown below, or verbally, either in person or on the phone.

There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or excessive’ (for example, if you make repetitive requests) a fee may be charged to cover our administrative costs in responding.

We will respond to your subject access request within one month of receiving it. Normally, we aim to provide a complete response, including a copy of your personal data, within that time. In some cases, however, particularly if your request is more complex, more time may be required, up to a maximum of three months from the date we receive your request. You will be kept fully informed of our progress.

You also have the right to lodge a complaint about our processing of your personal data with the UK’s Information Commissioner’s Office

Keeping your data secure

The security of your personal data is essential to us, and to protect your data, we take a number of important measures, including the following:

Limiting access to your personal data to those associates and third-party processors with a legitimate need to know and ensuring that they are subject to duties of confidentiality.
Procedures for dealing with data breaches (the accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to, your personal data) including notifying you and/or the Information Commissioner’s Office where we are legally required to do so.
Adhering to our policies and processes including, physical security, adopting a zero-trust approach, back-up, encryption, access control and password protocols.

Contacting us via email

We use Transport Layer Security (TLS) to encrypt and protect email traffic in line with government standards. If your email service does not support TLS, you should be aware that any emails we send or receive may not be protected in transit.

We will also monitor any emails sent to us, including file attachments, for viruses or malicious software. Please be aware that you have a responsibility to ensure that any email you send is within the bounds of the law.

Children’s Privacy

We do not provide services to anyone under the age of 13 and do not knowingly collect their data. If you are a parent or guardian and you are aware that your child has provided us with personal data, please contact us at the details at the end of the policy. If we become aware that we have collected personal data from anyone under the age of 13 without verification or parental consent, we will take the appropriate steps to remove that information from our systems.

Visitors to Our Website

When you visit our website, we will collect information about your visit which may be indirectly attributable to you (e.g. if we were to link it with other publicly available data which allowed us to identify you). However, we do not attempt to identify you as an individual, but use the aggregated data collected from all visitors to our website to understand how we can improve the service. Further information about the technical information we collect and what choice you have is available in the ‘Cookie Information’ and the ‘Usage Data’ sections below.

We also collect information about you via our website if you choose to use one of the online forms to contact us. In order to be able to deal with your enquiry effectively, we ask you to provide us with the following information:

Name
Contact Email
Contact Telephone
Details of your enquiry (i.e. which Property / Development you are interested in)
How you want us to contact you

We only use this information to respond to your enquiry and will handle it in line with the ‘Prospective Customers’ and then ‘Customer’ data described earlier in this policy, depending on how your relationship with us progresses.

Usage Data

We collect usage data automatically when you use our website. This may include
information such as your device’s Internet Protocol address (i.e. IP address), browser type, browser version, the pages of our website that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When you access the website using a mobile device, we may collect certain information automatically, such as the type of mobile device you use, your mobile device unique ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browser you use, unique device identifiers and other diagnostic data.

We may also collect information that your browser sends whenever you visit our website or access it using a mobile device.

Links to other websites

Our website may contain links to other websites run by other organisations. This privacy policy applies only to our website‚ so we encourage you to read the privacy statements on the other websites you visit. We cannot be responsible for the privacy policies and practices of other sites even if you access them using links from our website.

In addition, if you linked to our website from a third-party site (e.g. property platforms), we cannot be responsible for the privacy policies and practices of the owners and operators of that third-party site and recommend that you check the policy of that third party site.

Cookie Information for Visitors to our Website

What are cookies?

Cookies are small text files that are placed on your computer or mobile device by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. Cookies can be ‘Persistent’ or ‘Session’ cookies. Persistent Cookies remain on your personal computer or mobile device when you go offline, while session cookies are deleted as soon as you close your web-browser.

What are tracking technologies?

Tracking technologies include web beacons, tags and scripts which are used in order to collect and track information about how users engage with the website or particular features, so that we can understand and improve our service. Certain sections of our service and our email use Web Beacons (also known as clear gifs, pixel tags and single-pixel gifs) which allow us to count users who have visited a webpage or opened an email. They also provide other related website statistics, such as recording the popularity of a certain section and verifying system and server integrity.

How do we use Cookies?

Cookies provide information about individuals’ usage of the website, which may identify you as the same individual even if we do not know your name, we can identify location, IP address and device information. As such, we make sure you have a choice about the cookies that are placed on your device for our statistical purposes by Google Analytics, which help us to understand more about the ways in which people use our website. We would appreciate it if you opt-in to accept these cookies when the website asks you, as it will help us to improve it over time.

What Cookies do we use?

We use first-party cookies (Cookies set by Acorn Property Group) and third-party cookies (cookies set by other providers, e.g. analytics providers such as Google).

Most web browsers allow some control of most cookies through the browser settings, which will apply to all websites you visit. If you’d like to delete cookies or instruct your web browser to delete or refuse Cookies, please visit the help pages of your web browser:

For the Chrome web browser, please visit this page from Google:
For the Internet Explorer web browser, please visit this page from Microsoft:
For the Firefox web browser, please visit this page from Mozilla:
For the Safari web browser, please visit this page from Apple:

To find out more about specific cookies, who places them and their purposes, visit www.cookiedatabase.org.

How do I contact you?

To contact us about anything to do with your personal data and data protection, including to make a subject access request, please use the following details for the attention of:

Data Protection Lead: Danica Clements
Email address: info@acornpg.org
Postal address: 1 Frederick Place, London, N8 8AF

Changes to this privacy notice

We keep our privacy notice under regular review. This privacy notice was last updated on 22/05/2025