Privacy, Cookie & Data Use Policy

Please read the following privacy, cookie and data use policy carefully. You should only use Acorn Property Group’s website, complete an online ‘Download Brochure’, ‘Request a call back’ or ‘Register your interest form’ and complete a Reservation Form if you agree to the use of your personal information in accordance with these policies.

We may need to update these policies to reflect changes in legislation, as well as any changes to our business from time to time. Please check these policies regularly to ensure you are familiar with them.

Date last revised: 3rd September 2021

Acorn Property Group is committed to protecting and respecting your personal data and your privacy. We recognise that your personal data is your property and that you have provided it to us for specific purposes.

Unless otherwise required by law, the Information Commissioner’s Office (ICO) guidance or best practice, or in order to perform a transaction with you, we will only process your personal data in the way we tell you or in the way you ask us to, and we will give it back to you at any time.


1.1 This policy explains how any personal data we collect from you, or that you provide to us, will be processed by us or any processor on our behalf.

1.2 This policy relates to the personal information we may collect when you:

  • Visit our website or social media platforms
  • Contact us by telephone, email, letter or any other form of messaging
  • Visit any of our developments
  • Complete any of our website forms for a service request
  • Access information about our developments via a third-party provider e.g; Rightmove or Zoopla
  • When you enter into any transaction with us, whether it’s in person or any other way
  • If you request information from us with a view to entering into a transaction with us

This policy also covers our use of any of your personal information, whether provided to us in person, over the phone, via email, SMS or any social messaging, via website forms, property portals or in other correspondence.

You are therefore advised to read it carefully. Terms used within it shall have the meaning(s) given in the Data Protection Act 2018 (Act) and/or the General Data Protection Regulation (Regulation), as applicable.

1.3 By visiting our website located at (our Website), by giving us your details over the phone or in-person at one of our developments, by completing an online form or reservation form, you accept and consent to the practices described in this policy.

1.4 Any changes we make to this policy will be posted on this page. You are advised to check back frequently as any changes will be binding on you when you continue to use the Website after the date of the relevant change.

1.5 For more information relating to your rights under this policy, please see section 10.

1.6 If you have any queries relating to this policy, please contact us at


2.1 We are Acorn Property Group, our head office is located at 1 Frederick Place, London N8 8AF. We operate the Website and we are the data controller for the purposes of the Act and the Regulation.

2.2 We are registered with the ICO to process your personal data and our registration number is ZA837217.

2.3 Your data will be processed by RST London Limited trading as Acorn Property Group, a company registered in the United Kingdom with its registered office Kemp House, 152 – 160 City Road, London, EC1V 2NX. RST London LTD trading as Acorn Property Group host our Website and will be the data processor for the purposes of the Act and the Regulation.


3.1 By completing online forms, a reservation form and/or otherwise using the Website, you expressly consent to:

3.1.1 provide Acorn Property Group with the personal data necessary to allow you to use the Website;

3.1.2 the processing of your personal data by Acorn Property Group or those specifically listed third parties, in accordance with this policy; and

3.1.3 the transfer of your personal data to those third parties listed in this policy, for the reasons specified.

3.2 You may withdraw your consent under 3.1 at any time. However, where this withdrawal prevents us from communicating with you, we may not be able to provide our goods and services to you.


4.1 We may collect all or some of the following categories of data from you:

  • Name
  • Email address
  • Postal address
  • Phone number
  • IP Addresses

The data listed in section 4 is collected in the following ways:

5.1 By you submitting an online form, completing a reservation form, giving your details over the phone or in-person at one of our developments – this is any information you give to us that we request from you at these times

5.2 Information collected – each time you visit our Website, whether through your home, work or a public network, your own computer or mobile device, Acorn Property Group will automatically collect:

5.2.1 technical information – your IP address (used by your computer or device to connect to the internet), and any internet browser type and version details; and

5.2.2 visit-specific information – your URLs, Projects and Properties you viewed or searched for, your clickstream through the Website.

  1. Cookies

6.1 What is a cookie?

Cookies are small text files that are placed on your device when you visit our website or platforms (or those of third-party providers). Cookies can be temporary files (only lasting as long as your website session), or permanent (being stored on your machine until your next session on the website). The cookie records information about your online preference and therefore allows us to tailor our websites and any contact with you to your specific interests.

6.2 What do we use cookies for?

Acorn Property Group use different kinds of cookies for a number of reasons as outlined below. Please note that you are able to disable the use of cookies / change your cookies settings on your device.

6.2.1 To distinguish you from other users;

6.2.2 To optimise and personalise your browsing experience, this may also include us receiving information regarding your device from your web browser such as your IP address or details of the browser you are using;

6.2.3 to make necessary improvements to our Website;

6.2.4 to recognise and count the number of visitors to our Website and see how they move around the Website during use;

6.2.5 to recognise you when you return to our Website;

6.2.6 to record your visit to our website, including any links you may follow and

6.2.7 to allow us to run targeted advertising campaigns via the Google Adwords platform (specifically the GDN (Google Display Network)) and social media platforms.

These cookies are used to provide information about our goods and services. All of the information provided by the cookies that we use is anonymous; these cookies do not collect personal information about visitors to our website.

6.3 Our Website additionally uses Google Analytics, a web analytics service provided by Google, LLC (Google). Google Analytics uses analytical, performance or targeting cookies to help analyse how you use the Website and compile reports on your activity for us.

6.4 Any information generated by the cookie about your use of the Website (including your IP address) will be transmitted to and stored by, Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the Website, compiling reports on your activity for us and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google.

6.5 You may refuse the use of cookies by selecting the appropriate settings on your browser, however, please note that if you do this your ability to use the Website may be restricted. By using the Website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

6.6 You may refuse the use of cookies by selecting appropriate settings on your browser. However, if you do so, your ability to use the Website may be restricted.

6.7 Except for essential cookies, all cookies will expire after your session.


7.1 We do not sell your personal data to third parties and will only use your personal information to provide you with details of our own products, properties or developments which we believe will be of interest to you. Sometimes we need to share personal information we hold about you with other organisations that we work with or who provide services on our behalf. When sharing information we will comply with all aspects of data protection law.

7.2 Additionally, we will use all of your data you provide us to notify you about:

7.2.1 opportunities to invest in our Developments through Acorn Property Invest, Developments or Properties listed on our Website that are similar to those you have already viewed or enquired about; or

7.2.2 changes to our Website or our services.

7.3 We use any data we collect about you (as a result of your visit to our Website) to:

7.3.1 personalise and improve our services (including the Website and its security);

7.3.2 deal with your enquiries and requests;

7.3.3 administer and monitor traffic and behaviours on our Website for analysis, testing, research, statistical and survey purposes;

7.3.4 ensure that any part of our Website (including any Content) is presented in the most effective manner for you and your computer or device, and to make improvements (where necessary); and

7.3.5 keep our Website safe and secure.

7.4 Where we change our services, or any applicable terms and conditions, we will contact you.

7.5 We will only keep your data for as long as it’s necessary. This time varies and is dependent upon its purpose or if you enter into a contract with us.

7.5.1 Property purchase – Each of our properties come with a 10-year structural warranty typically from BuildZone. Therefore, we will keep your records (name, address, contact details, certificates, purchase and sales contract information) for up to 12 years from the date of completion.

7.5.2 Anti-money laundering – If you directly provide us with personal information so that we can satisfy anti-money laundering obligations we will be legally required to retain this information for a period of 5 years.

7.5.3 If you request sales and marketing information – the information you provide when requesting sales and marketing information about our developments will be kept for up to 5 years (unless you unsubscribe or request we delete it) as some developments can take a number of years to plan, market and complete.

We may need to keep your data for longer if we are unable to delete it for legal and/or regulatory reasons.


8.1 We will only use your personal information to provide you with details of our own properties or developments which we believe will be of interest to you. Sometimes we need to share personal information we hold about you with other organisations that we work with or who provide services on our behalf. Where sharing is in our legitimate business interests, we may share your information without seeking your consent first.

When sharing information, we will comply with all aspects of data protection law. Subject to the rest of part 8 of this policy, Acorn Property Group will only disclose your personal data to the following third parties for the following purposes:

8.1.1 Estate agents partnering with us on specific developments – in connection with your interest in a development or a reservation in progress

8.1.2 Solicitors – in connection with your reservation

8.1.3 Our approved third-party data processors – such as our approved CRM system providers and email transaction provider


9.1 We may contact you for the following reasons:

9.1.1 For legitimate purposes aligned with our contract

Where it is necessary for our legitimate interests (or those of a third-party eg estate agents or solicitors) and your interests and fundamental rights do not override those interests

9.1.2 In relation to a previous communication from you. This includes any comment or complaint concerning us, our services, properties or developments, or any previous contact we may have had with you

9.1.3 If you requested further information or signed up for a product, property or development, whether directly through us or via a third-party provider, such as a property portal

9.1.4 If you have expressed an interest in a specific product, property or development

9.1.5 To provide you with additional information concerning a specific property/development, type of property/ development or similar properties/developments to those in which you have expressed an interest

9.1.6 For marketing purposes, if you have chosen to receive a service from us by completing one of our website forms and not opted out

9.2 We will only contact you for marketing purposes, via email or phone, if you have agreed to this or where you have requested a service from us and not opted out at a later date.  You can easily unsubscribe from any of those sources at any time by clicking the unsubscribe button on the bottom of our marketing emails or by emailing us at

We will deem a service request to be any of the following:

9.2.1 Register your interest – when you enquire about a ‘live’, ‘coming soon’ or ‘future’ site

9.2.2 Request a callback – when you request us to call you back to find out more about one of our developments

9.2.3 Download Brochure – when you complete a form to download a brochure


10.1 We have put in place appropriate technical and organisational measures to help protect your personal information from unauthorised access, use, disclosure, alteration or destruction consistent with applicable Data Protection Laws.

10.2 Staff have access to personal data only for the purposes of performing their roles.

10.3 We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.


11.1 In relation to all of your personal data, you have the following rights to ask Acorn Property Group (in addition to any rights you may have under the Act or the Regulation):

11.1.1 not to process your personal data for marketing purposes;

11.1.2 to clarify what data Acorn Property Group hold about you, how it was obtained, to whom it has been disclosed and for how long it will be stored;

11.1.3 to amend any inaccurate data Acorn Property Group hold about you;

11.1.4 to delete any of your data (where you no longer think Acorn Property Group need to hold it or you think we have obtained it or processed it without your consent at any time); and

11.1.5 to only process your personal data in limited circumstances or for limited purposes.

11.2 If you wish to exercise any of your rights at any time, please contact us on the details contained at the beginning of this policy in the first instance. We will require you to verify your identity to us before we provide any personal data, and reserve the right to ask you to specify the types of personal data to which your request relates.

11.3 Any data provided to you in accordance with your rights will be in a structured and machine-readable form.

  1. CCTV

12.1 Some of our developments and Sales Offices use CCTV to make sure we provide a safe and secure environment for all visitors to our premises and to ensure the protection of our employees and property.


Please remember you can contact us at any time about how we use your personal data or to exercise any of your rights as set out above.

The best way to contact us is by email at